![]() “Parents have grown more interested in tactile toys and the effect they have on their children.” Educational toys Simpson-Jones predicts the interactive CoComelon Boo Boo JJ Doll, which was a bestseller last year, will be back in the charts. “It’s a competitive space and the most wholesome brands are dominating,” she confirms. This is why Spider-Man is still so popular and why newer names such as Paw Patrol, Gabby’s Dollhouse and Bluey that promote kindness and inclusivity are bestsellers. ![]() Simpson-Jones says parents prefer brands that promote good values and teach important lessons. The new Furby, meanwhile, has 600 responses to speech and touch (some sassy, apparently) and a meditation mode. Classic toy car maker Matchbox’s new collection features 12 electric-powered vehicles, while the Lego City Arctic Explorer Ship has a working crane with telescopic arm to deploy a ROV submarine and can be built using the Lego Builder app. “They’re collectible – and they’ve only got better with age.” These appeal to parents born in the Eighties and Nineties and inspire grandparent-led purchases, explains Rachael Simpson-Jones, editor of Toy World Magazine. What are the most popular Christmas toys for 2023? If you’re shopping for Christmas, by the way, you may want to read our guides to the best artificial Christmas trees, the best advent calendars and the best Christmas crackers next. Collectibles are even bigger this year than they were last year, Simpson-Jones continues the new shrunk-down Bitty Pop range from Funko is going to be huge, as are surprise reveal toys from other brands such as Mini Brands, L.O.L. This is one reason why ultrasoft plushies are set to be a bestseller again this Christmas, with Simpson-Jones’ money on Bluey to top the charts – although Squishmallows are always popular due to their collectability, she says. “Playdoh can spark an autonomous sensory meridian response (ASMR), which means you feel good when you play with it,” she says. Rachael Simpson-Jones, editor of Toy World Magazine, predicts that the Play-Doh Kitchen Creations Ultimate Ice Cream Truck will be a hit. Best toy for 3 year-olds: Talking Bluey Plushįor the youngest children, it’s sensory toys.Best Christmas gift for girls: Gabby’s Dollhouse. ![]() Best Christmas gift for boys: Spider-Man Web Warriors Electric Figure.If you’re in a hurry, here’s a quick look at the top five: Which are this year’s best toys for Christmas? At a glance So which one should you be fighting hardest to get your hands on? I’ve consulted experts to compile a list of this year’s 14 most popular kids’ toys, which you can read further down, followed by a look at the latest toy trends. Even Cabbage Patch Dolls are making a reappearance, as is the cult owl-bot Furby. She’s followed by a line-up of other classics including Lego, Spider-Man, Matchbox cars and Play-Doh. Barbie is set to be the best toy for Christmas this year, perhaps unsurprisingly, given the success of the movie.
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